“The Who” is a way for our readers to get to know the Streetsense team. This month, we’re meeting Annie Masincupp, a Designer in Interior Architecture.
What is your role at Streetsense?
I’m a Designer in our Interior Architecture studio. In my role, I guide the design process from start to finish. I mainly focus on food and beverage projects, but I have done a little bit of everything — hotel, multifamily, retail design work. I also work on a smaller team within our studio that oversees day-to-day processes and helps keep us productive and efficient.
How long have you worked at Streetsense?
For almost four years!
What’s your favorite part about working at Streetsense?
I know everyone says this, but my favorite part about working here is definitely the people. The company has created an inclusive atmosphere that makes everyone feel welcome. I love that we’re all bonded by our creative nature but so diverse in our talents and interests. I also love the work we do here.
What inspires you to do your best work?
Aside from being inspired by my amazing coworkers, I’m a little bit of a perfectionist. I am always pushing myself to do better, and I strive to ensure the work I’m doing is the best it can be. When looking back on projects, I always wonder how certain aspects of the work could be improved, even if it was my best work at the time. It’s also really cool to work on a variety of projects simultaneously, as I’m able to apply the things I’m learning in real time.
What made you choose your profession?
As a kid, I was always making things — drawing up floor plans, moving my parents’ furniture when they weren’t looking, playing with Lincoln logs, etc. My artistic and creative hobbies continued to evolve as I grew older. In college I realized that interior design combined a lot of the things I was interested in, and my profession fell into place.
What upcoming projects are you most excited about?
I’m most excited about the food hall at Aventura Mall. It’s the second food hall in a mall environment our team has done, both of which are extremely successful retail developments in spite of the notion that malls are “dying.” I’m looking forward to these projects setting a precedent that strong food and beverage destinations can further invigorate malls so that it can inspire change for other struggling retail. Another thing that excites me about this is that we designed a lot of product — I can’t wait to see all of our custom lighting, seating, and tile work come to life when the project opens.
If you weren’t a designer, what would you be doing?
I think I would still be doing something creative. I’m always seeking ways to refuel my creative energy with hobbies unrelated to interior design to avoid burn out. At the moment, I’ve been doing a lot of leatherworking. I have a large extended family, and I make a lot of their gifts for birthdays and holidays. In a nutshell, I would still be creating things, just in a different format!
What trends in design do you anticipate becoming more relevant?
I always look to trends in fashion and other industries first and watch them make their way into the built environment. Consumers will see things on social media or in stores and then they’ll want to see those elements in the physical environment surrounding them. Some of the things I can see making their way into interior architecture soon are clay, velvet, mixed metals, and leather. All of those textures and materials can come into play through things like tiles, furniture, and other structures in the physical space. I’ve also noticed that our culture is truly craving more realistic experiences from our brands. We not only want things to feel less contrived but to actually be authentic. For this reason, I hope trends in the built environment follow suit. I like to talk to clients about anticipating the weathering of materials and how a space can patina beautifully. Expecting that a surface will remain perfect is not always realistic, and conversely, why fake distressed materials when you can let them distress themselves? Of course, this thought process has a time and place, but it is something I hope to see more in the design world.
What advice would you give to an aspiring designer?
I think a solid basis in design and creative sensibilities is crucial — don’t ever lose it! But coupled with that should be an awareness that ideas cannot become reality without an understanding of the building or manufacturing process. Whether you become a jack of all trades or lean on your expert coworker, don’t fall short valuing one over the other — both are needed to create an amazing result.
Happy hour spot? Bar Charley. Great cocktails, and it’s also a great brunch spot!
Winter beverage? It’s a toss-up between abuelita hot chocolate (with a little tequila or mezcal thrown in) and mulled cider.
Music to listen to while working? Lately, I’ve been listening to Blood Orange.
Fast casual restaurant? I always bring my lunch, but I do love Shake Shack.